The Marketing of Apple Inc.: A Success Story Analyzed in a Traditional Marketing Model (Paperback)
Apple, the famed computer maker in its renaissance, has one of the strongest marketing machineries in the world. There is an almost cult-like enthusiasm for the brand and its products among its extremely loyal customers. Apple¿s key to the success was not only to make great products but to market them well. The company¿s marketing strategy is analyzed through the traditional 4P marketing model to get a better understanding of this success story. Taking a closer (more…)
Defining your brand: understanding what’s most important to your customers.(Cover Story): An article from: Do-It-Yourself Retailing [HTML] (Digital)
This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on May 1, 2004. The length of the article is 5752 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation DetailsTitle: Defining your brand: understanding what’s most important to your (more…)
Cultivating a new investment product. (proprietary variable annuity) (Cover Story): An article from: Bank Marketing [HTML] [Digital]
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on October 1, 1994. The length of the article is 3183 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: An increasing number of banks are starting to offer proprietary variable annuities. Already (more…)
Once in a Lifetime – The Extraordinary Story of the New York Cosmos (2006)
Amazon.com
The 2006 World Cup brought a plethora of soccer films (OK, three) to the cineplex. The most entertaining is this ’70s-infused documentary of the New York Cosmos and the brief life of the North American Soccer League (NASL). The Cosmos rose to the pinnacle of success in the league, bringing in many famous players from around the globe including German Franz Beckenbauer, Italian Giorgio Chinaglia, and most notably, Brazilian Pele, the most famous athlete in the world. Fo (more…)






