Designing Direct Mail That Sells (Hardcover)

June 18, 2010 by umutkshr · Leave a Comment
Filed under: Uncategorized

Blum shares 22 years worth of secrets for creating a winning direct mail package that gets recipients to gear open the envelope, understand the message inside, and respond right away. Dozens of colour examples are included.’

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Tags: Designing, Direct, Hardcover, Mail, Sells, That

Celebrity Sells (Paperback)

June 5, 2010 by umutkshr · Leave a Comment
Filed under: Marketing Tips

Review

“…fascinating and witty reading…” — Hot Stars, 3 April 2004″…the phenomenon, ironically Celebrity Sells, will make unpalatable reading for companies that have spent millions re-branding themselves around famous faces…” — Independent on Sunday, 26 October 2003

Review

“Ever since publishing my book on the celebrity industry, High Visibility, I have been waiting for someone to show the power, gains, and risks of using celebrities in advertising (more…)

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