Persuasion Skills Black Book: Practical NLP Language Patterns for Getting The Response You Want (Paperback)
How does it feel when you imagine using the right words to become irresistibly persuasive… The Persuasion Skills Black Book is a manual for quickly learning some very powerful hypnotic language patterns that you can use in practical, real world situations. These patterns are not necessarily about sending people into a hypnotic trance but just a way to move you from one perspective on an issue to another. By the book’s end you will have the structures in place to make m (more…)
Transport Economics & Policy: A Practical Analysis of Performance, Efficiency and Marketing Objectives (Hardcover)
Review
“An excellent integration of economic theory and its applications to the field of Transport Policy by a leading academic who has made important contributions to both.” — Alasdair Traill, Senior Lecturer in Logistics, Aston University
Good management and planning in the transport sector requires a thorough understanding of basic economic principles and an ability to rigorously analyze the sector as a whole.
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Experiential Marketing: A Practical Guide to Interactive Brand Experiences (Hardcover)
Review
“Smilansky has been able to look across the Atlantic and Pacific for her case study material and draws on this very well…. nicely presented and clearly written.” – Field Marketing
Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. Consumers feel little emotional connection with these brands, and if they are persuaded to buy? (more…)
Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program [Hardcover]
A goldmine of tested DM tips and techniques. DM guru Nat Bodian’s latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising. Exhaustively indexed to make fast access easy, Direct Marketing Rules of Thumb packs 1,000 priceless time and money saving ideas you need to: prepare, use, and evaluate every DM component–from headlines to offers to credit and collections; locate (more…)
Persuasion Skills Black Book: Practical NLP Language Patterns for Getting The Response You Want [Paperback]
How does it feel when you imagine using the right words to become irresistibly persuasive… The Persuasion Skills Black Book is a manual for quickly learning some very powerful hypnotic language patterns that you can use in practical, real world situations. These patterns are not necessarily about sending people into a hypnotic trance but just a way to move you from one perspective on an issue to another. By the book’s end you will have the structures in place to make m (more…)
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