U MARKETING U » Paperback

David vs. Goliath: Guerilla Media Buying for Small Business, A New Way to Win (Paperback)

umutkshr — Thu, 29 Jul 2010 19:11:25 +0000

How can a small business ever hope to compete with a large corporation? Like the mythical battle where David took down Goliath, the author provides small business owners with very practical weapons they need to effectively compete with big business. No matter what your familiarity with the subject, Geskey provides a comprehensive study presented in [...]

David vs. Goliath: Guerilla Media Buying for Small Business, A New Way to Win (Paperback) is a post from: U MARKETING U

121 Marketing Ideas to Grow your Small Business (Paperback)

umutkshr — Sun, 25 Jul 2010 18:26:35 +0000

Review “This book will get you started with a new way to think about marketing your business.” John Jantsch, author of Duct Tape Marketing. How do you decide which marketing strategy to use to grow your small business? Read the ideas in this book and decide which resonate with you. Then take action. Remember that [...]

121 Marketing Ideas to Grow your Small Business (Paperback) is a post from: U MARKETING U

Public Relations Writing and Media Techniques (6th Edition) (Paperback)

umutkshr — Sat, 24 Jul 2010 22:13:23 +0000

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available, with real-world examples of outstanding work by public relations professionals. The basics of public relations writing, writing for the mass media, writing for other media (including newsletters, the Internet, social media, speeches, direct mail, and others), and managing [...]

Public Relations Writing and Media Techniques (6th Edition) (Paperback) is a post from: U MARKETING U

Cyberlaw: What You Need to Know About Doing Business Online (Paperback)

umutkshr — Sat, 24 Jul 2010 21:58:51 +0000

The information age has exploded with a world-wide bang. Leading us through this digital transformation is a new, up-to-date guide that tackles the changing effects of new information technology on business practice and the possible legal consequences thereof. Serial submission to Wired magazine and the Internet. (more…) Cyberlaw: What You Need to Know About Doing [...]

Cyberlaw: What You Need to Know About Doing Business Online (Paperback) is a post from: U MARKETING U

Health Campaign and Message Strategy- Effect of Discriminate Messages on Healthy Behaviors (Paperback)

umutkshr — Sat, 24 Jul 2010 15:18:31 +0000

Over the past several decades, overweight and obesity levels have increased throughout the United States and the greatest increases among obese people occurred in persons with some college education between the ages of 18 and 29 years. This study examines the utility of theory-based messages designed to increase college students’ intention to eat healthy food [...]

Health Campaign and Message Strategy- Effect of Discriminate Messages on Healthy Behaviors (Paperback) is a post from: U MARKETING U