Public Relations Writing: The Essentials of Style and Format (Paperback)
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing–including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter, etc.) gives students an understanding of how technology impacts the public relations (more…)
A Gringo’s Guide to Online Hispanic Marketing (Paperback)
A Gringo’s Guide to Online Hispanic Marketing is the first book of its kind and is a “must read” for anybody that wants to learn how to do business online the right way and also capitalize on one of the most rapidly growing population groups in America that also spans the world. The Hispanic market represents a buying power of over 1 Trillion dollars in America alone and is over 12% of the American population or about 54 Million and growing at 50% per year. In this book you n (more…)
Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads (Paperback)
Review
“Most design books are about making your web site pretty. Others are about understanding the technical aspects. Web Design for ROI is the rare book that focuses on your web site doing what you want it to: make you money.” – Bryan Eisenberg, bestselling author of Call to Action”Filled with practical design tips proven to increase conversion rates and improve your online results.”– Jeff Hackett, SVP, Online Sales, Wachovia “The techniques are practical and easy to unders (more…)
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Basic & Respectful E-mailing Using Outlook Express (Paperback)
Send safe respectful e-mail. Receive e-mail safely. Forward e-mail received safely and respectfully. Insert and/or attach pictures. Utilize the Address Book more fully; add contacts, add groups, back it up, organize, and print. Create and use stationery and signatures. Attach electronic business cards. Insert sounds. Keep your version of Outlook Express current with free updates from Microsoft. Completely customize your main screen view. Completely customize your e-mai (more…)
Photoshop CS3 Channels and Masks Bible (Paperback)
Add sizzle to your images with these invaluable tools. If you’re using Photoshop without working with channels and masks, you’re missing out on some of the most powerful and creative features Photoshop CS3 has to offer. Let this comprehensive reference teach you to use these valuable tools the way professionals do. Create dazzling composites, speed your workflow, get awesome color–it’s all here and more with step-by-step instructions, techniques, and examples. If you wan (more…)
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