A Gringo’s Guide to Online Hispanic Marketing (Paperback)
A Gringo’s Guide to Online Hispanic Marketing is the first book of its kind and is a “must read” for anybody that wants to learn how to do business online the right way and also capitalize on one of the most rapidly growing population groups in America that also spans the world. The Hispanic market represents a buying power of over 1 Trillion dollars in America alone and is over 12% of the American population or about 54 Million and growing at 50% per year. In this book you n (more…)
Agile Excellence for Product Managers: A Guide to Creating Winning Products with Agile Development Teams (Kindle Edition)
Organizations are constantly struggling with complex development projects and are in search for a few, straightforward, and easy to learn methods to help deal with their problems. For this reason, more and more software companies are rapidly turning to Agile development to cope with fast changing markets, unknown or changing product requirements, borderless competition, and to solve complex problems. Yet little has been written to guide product managers through the transition (more…)
Oracle Applications DBA Field Guide (Expert’s Voice in Oracle) (Paperback)
Administrators and managers as well as more advanced users will find plenty of hard facts for administering Oracle Applications in a work environment, but it’s also quite portable and not the weighty tome you’d expect from such a survey. — Midwest Book Review, California Bookwatch Oracle Applications DBA Field Guide provides scripts, notes, guidelines, and references to guide you safely through the crucial day-to-day administration tasks that fall wit (more…)
The Professional’s Guide to Financial Services Marketing: Bite-Sized Insights For Creating Effective Approaches [Hardcover]
Review
“In financial services marketing, Jay Nagdeman is the expert. He has helped scores of leading financial firms reach and then exceed their goals. And now he has assembled his insights in The Professional’s Guide to Financial Services Marketing—a must-read for any executive with bottom-line responsibility at an asset management company, insurer or securities firm. This volume is destined to become a permanent reference tool for the industry.” —Evan Cooper, Senior Managin (more…)
Your Guide to the Terminology of Direct Mail Marketing and Promotional Printing (Spiral-bound)
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