Offensive Marketing: An Action Guide to Gaining Competitive Advantage (Kindle Edition)
Review
“Warren Keegan and Hugh Davidson are reknowned all over the world for both their wisdom and their original thinking… I commend [this book] to everyone, young or old, who has an interest in best practice in marketing.” – Professor Malcolm McDonald, Cranfield University School of Management”Offensive Marketing breaks new ground in getting to the heart of strategy marketing…more value for customers, and higher profits for marketers. The authors underline the importance o (more…)
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Offensive Marketing: An Action Guide to Gaining Competitive Advantage (Paperback)
Review
“Warren Keegan and Hugh Davidson are reknowned all over the world for both their wisdom and their original thinking… I commend [this book] to everyone, young or old, who has an interest in best practice in marketing.” – Professor Malcolm McDonald, Cranfield University School of Management”Offensive Marketing breaks new ground in getting to the heart of strategy marketing: the POISE model is a guide to offensive marketing in the best possible sense: more value for custome (more…)
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The Balanced Scorecard: Translating Strategy into Action (Hardcover)
From Publishers Weekly
As running a corporate?or government or not-for-profit?enterprise becomes increasingly complicated, more sophisticated approaches are needed to implement strategy and measure performance. Purely financial evaluations of performance, for example, no longer suffice in a world where intangible assets?relationships and capabilities?increasingly determine the prospects for success. Kaplan, a Harvard Business School professor of accounting, and Norton, president (more…)
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